Graze Craze

Graze Craze is seeking a food entrepreneur to establish the brand in New Zealand. This is an opportunity to bring premium artisanal charcuterie to a market known for food quality, adventurous consumers, and strong food culture. New Zealand’s affluent population, sophisticated food sector, and thriving events industry make it ideal for a franchisee ready to build a multi-location business in a receptive, growing market.

About Graze Craze

Graze Craze is a leading charcuterie franchise with 100+ locations worldwide, particularly strong in premium markets where food traditions and ingredient quality are valued. The brand specializes in curated boards featuring premium cured meats, artisanal cheeses, and gourmet accompaniments—positioned as both a culinary experience and a social ritual. Founded on principles of ingredient quality and aesthetic presentation, Graze Craze appeals to food-conscious consumers. The brand is part of United Franchise Group (UFG), with 1,600+ locations in 60+ countries and experience operating franchise brands across developed English-speaking markets.

Graze Craze operates in the specialty food market, a sector experiencing strong growth in New Zealand as consumers increasingly invest in premium food experiences and experiential dining.

The Franchise opportunity

A New Zealand franchise agreement gives you the right to operate Graze Craze locations in your designated city or region. As a franchisee, you own and operate one or more locations within the Graze Craze system.

Revenue comes from direct customer sales of charcuterie boards, corporate catering contracts, and special events. Graze Craze requires no cooking—all ingredients arrive pre-sourced and ready to assemble. This eliminates kitchen complexity and allows focus on merchandising, presentation, and customer experience. Unit economics are strong, with high gross margins and flexible labor models.

Why New Zealand?

New Zealand is home to some of the world’s most food-conscious consumers. Cities like Auckland, Wellington, and Christchurch have thriving food cultures, affluent populations, and demonstrated appreciation for premium, artisanal ingredients. New Zealand’s wine, cheese, and food production industries are world-class, creating a natural consumer base for premium charcuterie concepts.

The New Zealand events, corporate, and hospitality sectors are thriving. Corporate catering, weddings, private celebrations, and social events drive consistent demand. New Zealand’s tourism industry is substantial, providing additional year-round customer channels.

For a food entrepreneur with local relationships and understanding of the New Zealand market, Graze Craze offers a proven brand model with immediate market fit. The market is sophisticated enough to support premium positioning while remaining less fragmented than larger geographies.

What this opportunity delivers

• A sophisticated consumer base with demonstrated appetite for premium, artisanal food experiences

• Strong alignment with New Zealand food quality values and artisanal ingredient culture

• Robust corporate catering and events sectors generating consistent B2B revenue

• Tourism and hospitality industries providing additional customer channels

• Gateway opportunity for potential expansion to Australian market

• No cooking requirements—operational model focused on curation and presentation

• Comprehensive training at UFG headquarters plus ongoing operational support

• Operating in specialty food market with strong growth trajectory

Your role as Master Licensee

• Establish Master Franchise available in New Zealand following brand standards and local food regulations

• Develop relationships with New Zealand corporate clients, event planners, and hospitality partners

• Source premium international and regional cured meats and cheeses meeting Graze Craze standards

• Create marketing campaigns resonating with New Zealand consumers’ food values and lifestyle

• Train New Zealand staff in ingredient knowledge, board assembly, and customer service excellence

• Manage operations maintaining quality and profitability as you build your New Zealand presence

Who this opportunity is for

The ideal New Zealand franchisee is a food entrepreneur with experience in hospitality, catering, food retail, or events—someone who understands food quality and has relationships in the corporate or events community. You are passionate about culinary excellence, understand New Zealand business culture, and are ready to build a multi-location business. Previous franchise experience is valuable but not required; Graze Craze training covers all technical skills. The right partner combines business acumen with genuine enthusiasm for food and customer experience.

Training and support

Training begins at UFG headquarters in West Palm Beach, Florida, covering supply chains, ingredient sourcing, board assembly techniques, food safety standards, and New Zealand regulatory compliance. UFG provides on-site support during your launch. Ongoing support includes access to international artisanal supplier networks with New Zealand adaptations, seasonal ingredient coordination, marketing resources and campaigns, multi-location operational guidance, and regular business reviews. All corporate systems and training operate in English, integrating seamlessly with New Zealand business.

Take the next step

If you are a New Zealand food professional ready to establish Graze Craze in your market, request our Franchise Disclosure Document and Information Pack or schedule a confidential discovery conversation with our international team.