Searching for your pathway to success? Enjoy the perks of a system that werx.

Whether you want to be your own boss or you’re looking to expand your existing business, franchising with Poolwerx is the answer. For more than 30 years, Poolwerx has been helping people like you flourish in business, building a stellar reputation for first-class aftermarket pool services and products in the process.

Now with over 164 retail outlets and 641 mobile vans in 500 territories across the globe, the Poolwerx brand continues to expand, spreading its exceptional customer service, leading quality products, pool-cleaning knowledge and multiple-income-stream franchise model around the world.

You’ll be taught by a range of experts to ensure that you’re equipped with the knowledge and practical experience required to kickstart your Poolwerx Franchise. Our process has been refined over time to ensure that your journey is as streamlined as possible, so you can get started quicker.

Hear what our Franchise Partners are saying:

About A Poolwerx Franchise Opportunity

We’re looking for dedicated and passionate franchise partners to join our Poolwerx community and clearly stand out with a leading franchise opportunity. Owning a Poolwerx business is easier than you think - you’ll be supported every step of the way.

You’ll be taught by a range of experts to ensure you’re equipped with the knowledge and practical experience required to kickstart your Poolwerx Franchise. Our process has been refined over time to ensure that your journey is as streamlined as possible, so you can get started quicker. Hear what our CEO has to say.

Key Franchise Inclusions:

Leading marketing support: $10,000 towards local area marketing & launching of your business
State-of-the-art training facilities: Airfares & accommodation to our Pool School vocational training to achieve Cert III Pool & Spa Maintenance
Van graphics wrap + interior fit out - be ready to start on day 1!
All business hardware, software & portable water testing equipment.
Your Poolwerx mobile business starts at $90K + GST + Van*
Exclusive franchise opportunities are available across Australia!
*plus leasing or vehicle finance options are available from $35K plus GST

Poolwerx was established in 1992 by our Founding Director, John O’Brien in Australia and Poolwerx has a number of effective systems and programs in place to support franchise partners.

Support, Supply & Training Include:

State-of-the-art training facilities in Brisbane including Pool School - a fully-equipped pool and training centre. The Pool School program is delivered to all Franchise Partners as they join Poolwerx, regardless of background and experience. Delivered through classroom and practical methods, this program prepares you to succeed as a Poolwerx Franchise Partner.
Entire operations manual is available through our online library portal, 24 hours a day Local Business Development Manager and private coach for Franchise Partners.
Intensive 12-month program called Forming Good Habits which takes Franchise Partners through every micro step they need to learn.
Support Centre team of close to 50 specialists to support Franchise Partners with all aspects of their business – marketing, purchasing, retail, human resources, training, finance, accounting, business planning, strategy, competitor acquisition, information technology, leasing and legal.
Industry first Complete Business Operating System, provides a total technology solution that enables Franchise Partners to run their business efficiently – including retail transactions, field and client management, water testing software, accounting, benchmarking and much more.
Marketing Support: The team of in-house experts focuses on national and regional marketing strategies integrated across TV, pay-per-click and digital media to build brand awareness and generate business leads. On a local level, we work with Franchise Partners from day one to build a sustainable local client base.

Enquire now to receive your free franchise information pack!

Poolwerx Financial Data

The following financial information was provided by Poolwerx to give you more information about the costs associated with a Poolwerx opportunity

Minimum Investment

Starting from $89,000 + GST + Van

Poolwerx | What Questions Should You Ask When Buying a Franchise?

August 18, 2023

You’ve come to the right place. Below, we answer the most common questions prospective franchisees have asked the team at Poolwerx over the years.

Franchising with Poolwerx:Poolwerx is an award-winning franchise network with more than 30 years’ experience under our belt, in addition to expert advice, our team offers a range of practical and tangible benefits to all our Franchise Partners. Whether you’re considering joining the Poolwerx network with your existing business or you want to start a new business as a Poolwerx Franchise Partner, there are plenty of reasons to choose Poolwerx as your franchise of choice.

Our team has years of experience with Franchising and has helped many people like you through their journey when considering joining the Poolwerx brand. Every journey is different and our goal is to help you understand what Poolwerx has to offer to help you determine if Poolwerx is the right fit for you, but likewise if you are the right fit for Poolwerx.

Here we answer the top 10 questions to ask before buying a franchise business:

How do you determine your territories?

We have exclusive marketing areas, which are determined by swimming pool numbers and postcodes. We know that to operate a successful retail store and three mobile service vehicles you need a minimum number of swimming pools per marketing area so we monitor this closely.

I have owned my own swimming pool and loved looking after it – do you train me?

Yes, we provide full training when you join Poolwerx. Our initial training commences with online tutorials, which is the commencement of a Certificate III in Swimming Pool & Spa Maintenance. This is followed by three weeks in-house training, followed by a 12 month Forming Good Habits program once you commence in your franchise.

Do you provide finance to purchase a franchise?

Most Franchise Partners will need to obtain a loan to purchase their franchised business. Joining a well-established franchise network is often looked at favourably by banks, making it easier to obtain financing. Poolwerx has developed strong relationships with a number of major banks across Australia and New Zealand to help prospective franchisees obtain financing, which we can help facilitate.

What happens when I want to sell?

Your franchise is yours to sell. Your franchise agreement outlines the requirements for a sale, and the prospective buyer will need to go through our standard recruitment and selection process.

What are the fees you charge?

We operate on a sliding fee scale which includes service fees and marketing fees based on gross turnover. These fees are performance-based and also consider whether you have a retail shop front. Full details are provided in our Franchise Disclosure Document.

How much does it cost to purchase a franchise?

The initial investment for a franchise depends on a range of factors, including the marketing area, location and size. Initial investments can range from $90,000 (plus the cost of a van) to well over $500,000.

Do you provide an Income Guarantee?

We don’t provide income guarantees but what we do offer is 30 years of successful franchise partners backed by great margins and profits, systems, training and support. Being an FCA Multi-Award Winning Franchise means our business works and delivers success to those that follow the system.

What type of vehicle do I need to operate a Mobile Unit?

Your primary vehicle needs to be an LDV van.

How long does your recruitment onboarding process take?

Once approved, you could be operational in as little as three months. During that time, we will organise your Franchise Grant Documents to be issued and secure your training into our training facility in Brisbane. Your cooperation with the franchising team will ensure your application progresses as quickly as possible.

As a franchise partner am I required to operate a retail store?

Yes. Everyone who starts with Poolwerx will be expected to transition to a Retail Store. To be successful, it is essential that the franchise partner is personally involved in all aspects of the business. You must be willing and able to perform all sales, technical and management functions which will require a significant time investment. Running a store is a mandatory requirement as part of Poolwerx Franchise Partners’ road to success.

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