Become a fit20 Franchisee and change lives, including yours. Fit20's unique and science backed Personal Training concept is changing the fitness industry and you can become part of our winning team!
Fit20 studio's see their own unique clientele as the training and features appeals to the members of the public who do not want to attend a traditional gym multiple times a week, but still want to improve their health and fitness. Also for our aging population, the senior people, who like the privacy and the personal attention of our training. The training also draws people with injuries and aches and pains who need the guidance and safety training under professional attention. fit20 studios are seeing unprecedented growth in studio membership even through the last year's difficult economic situations.
What you get from fit20
Proven Franchise Formula
Launched in 2009, fit20 was voted the #1 Franchise Brand in the Netherlands in 2020 and received the Silver Award for International Brand by the European Franchise Federation in 2022.
Fit20 is growing; and is now located in 14 countries, with 180 studios, and more than 23,000 + members worldwide.
Outstanding Economics
Great unit economics and return on investment (ROI), with $350,000K Average Revenues. Typically, break-even is achieved during months 6 to 7, at around 60 to 80 members. Return on investment usually within 2 years.
Comprehensive Training
You don’t need a background in health & fitness. We provide our Franchise Owners, and their Personal Trainers, with comprehensive training in our unique training method, through our fit20 Academy. You will also be provided with extensive training in all fit20 business systems enabling you to become a successful studio owner.
Excellent Business Support
You will receive excellent support setting up your studio, from finding the best location, studio design & fitting out, to marketing for launch. Ongoing business and marketing support is provided along with enjoyable weekly meetings with the fit20 Head Office team.
fit20 training is unique and effective
Most people believe that fitness training takes at least a few hours every week with several sessions per week, but science is starting to tell a different story. The largest ever study in sports science suggests that fit20 training, once a week for 20 minutes with a personal trainer, is optimal.
Our training method is based on the latest scientific findings about effective and efficient training to improve fitness and health. You book your 20 minute weekly session ahead of time to stay on track. Because you have an appointment, you don’t have to wait. There is no need to change or shower because we train at a slow and precise pace in a custom cooled studio. Most members show measurable results within a few sessions, and more importantly, they feel stronger and fitter.
Our studio members love us
Our customers do love us, and this is reflected in our industry leading customer retention rates!
Why choose fit20?
Would you like to change people’s lives for the better by helping them get fitter and healthier? And all that in only 20 minutes per week? fit20 is a game changer that is looking for people who want to make an impact on the lives of clients, your staff and yourself
fit20 is innovative, different, and looking for people who dare to be unreasonable. Do you dream of your own business but then under the umbrella of an internationally active formula so you don’t have to go through all those novice mistakes yourself?
Award factor, communication, planning, structure and reliability; that’s what it’s all about at fit20. Curious? fit20 could well become your formula. Get in touch with us to discuss the possibilities.
Next Steps
Please fill out your details below to request more information and we will send you a copy of our prospectus. You will then be able to arrange a call to discuss the fit20 franchise opportunity further and to ask any questions that you may have.
Changed by fit20: How Becoming a fit20 Franchise Owner Transforms Your Life
At fit20, transformation doesn’t start and end in the studio — it extends to the people behind the business.
While members experience impressive physical improvements from one 20-minute weekly session, our franchise owners experience an equally powerful shift: more freedom, more purpose, and a business model that genuinely improves lives.
A Business That Works for You — Not the Other Way Around
Many of our franchise partners didn’t just want a new business.
They wanted a new lifestyle.
They came to fit20 seeking:
- Freedom from corporate pressure
- A career with meaning and impact
- A business that fits around their life — not the other way around
- A simple, scalable model they could grow
fit20 provides exactly that. Our proven system, low overheads, lean staffing, and structured support allow franchise owners to run an efficient business with predictable routines and powerful results. Entrepreneurship becomes not only achievable — but enjoyable.
Helen Jones, a former HR director from the UK who now owns two successful fit20 studios, describes it best:
“I spent over 20 years in corporate. I was stressed, burned out, and missing time with my family. Now, I control my schedule, I help people feel better every day, and I’m building something meaningful. fit20 changed everything for me.”
Helen’s story is one of many. People from high-pressure careers are choosing fit20 because it offers a smarter, healthier, more fulfilling way to work.
Where Passion Meets Purpose
fit20 is more than a fitness franchise.
It’s a mission-driven model that helps people stay strong, healthy, and independent for life.
For many owners, this is what makes fit20 so rewarding. Every session your studio delivers contributes to someone’s mobility, confidence, and long-term wellbeing.
Former German physiotherapist Tom Müller explains why he turned his passion into a business:
“I knew this concept worked the moment I saw the results. My patients improved faster with one weekly session than I expected. Now, I’m running a business that aligns with my passion for helping people — and I’m earning more than I did in clinical practice.”
When your business improves people’s lives, showing up every day becomes something you look forward to.
Growth That Extends Beyond the Studio
Yes, fit20 owners achieve financial success.
But what many don’t expect is the personal growth that comes with it.
Our franchisees often talk about developing:
- Stronger leadership skills
- Greater confidence
- More balance and clarity
- A renewed sense of purpose
And because fit20 is a collaborative, global network, franchisees never feel alone. They’re supported by experienced mentors, continuous training, and a community that celebrates wins together.
Johan van der Meer, who opened his first Dutch studio in 2016, shares:
“The support from fit20 HQ was a game-changer. I had never owned a business before, but they gave me everything I needed. Now I own three studios and mentor new franchisees. The growth has been incredible.”
Real Stories. Real Transformations.
Across the world, fit20 has attracted franchise owners from diverse backgrounds:
- Corporate professionals
- Teachers
- Personal trainers
- Healthcare experts
- Even long-time fit20 members who experienced the results firsthand
All of them have something in common: they found a business that gives them more freedom, more fulfillment, and a future they control.
As one franchise owner said:
“I thought I was buying a business. What I actually got was a new lifestyle.”
Are You Ready to Be Changed by fit20?
If you're searching for a business that:
- Aligns with your values
- Makes a real impact in your community
- Provides a simpler, more rewarding way to work
- Offers both personal and financial growth
…then a fit20 franchise may be the change you’ve been waiting for.
Join us — and see how this simple 20-minute training concept transforms lives, starting with yours.
After reading the E-myth in 2006 I’d been working on building a business rather than just having a job. A business that didn’t rely heavily on me as an expert for it to work. As soon as I saw fit20 I realised they’d already done much of the legwork (and to a higher standard than I could), so investing in it would fast track my knowledge about what a systemised, scalable business looks like. I could see the simplicity of the model would make it easy for others (PTs) to put the formula to work and get similar (or better results) for members - freeing me up to do whatever... and still have income. I am already looking at opening my third fit20 studio.
I have a calm and respectful approach and I'm interested in my clients. I explain a bit about the background and scientific evidence behind the fit20 training method because it is important that the client understands what the method does for their body. The fit20 training method is really hard work so I try to bring a bit of humour to lighten the mood when the going gets tough for the client. I enjoy the fact my clients have such good results.
fit20 has offered me the step up to genuine entrepreneurism, which brings the best out of me. I enjoy the successes of business and am full of the fighting spirit when challenges appear. Now the studio is gaining structure and stability, I see new opportunities arising on the business horizon. It regularly reminds me that this was the right choice for me
fit20 is a unique, highly-effective training method that is perfectly suited to the modern way of life. Because of the short time investment, everyone can manage to free up 20 minutes a week to train effectively. The training makes you mentally and physically stronger, everyone benefits from it. Having a fit20 studio has changed my life for the best!
The fact that my clients come back week after week is the biggest compliment for me. It means that my clients value the service that we provide. I love fit20! Personally, I have always been active in sports, but I have never felt as strong as I do now because of my fit20 training. There is a tremendous body of knowledge at fit20 and I really enjoy all the learning as I grow as a Franchise owner and trainer.
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